BabyTV appoints licensing agent for Turkey and Northern Cyprus
February 26, 2013
Fox International’s BabyTV channel is pleased to announce a new agreement with publishing and licensing agent ZNN Licensing for Turkey and Northern Cyprus. Building on BabyTV’s presence on Digiturk, ZNN will focus on developing the consumer products and retail programme and create on-pack promotional opportunities with FMCG brands.
“As a parent I have enjoyed BabyTV’s safe, fun, colourful environment and its variety of characters with my children and professionally we believe in the licensing potential of these core attributes and the confidence the brand has built amongst parents in Turkey” said Nurgul Senefe, Managing Director of ZNN Licensing.
“Key data such as viewer feedback, app downloads, website traffic tell us that BabyTV has a stronger following in Turkey than in many other countries“ said Ralf Kies, Director Global Licensing & Merchandising for BabyTV, “we are therefore very pleased having ZNN on board to drive our licensing business in this market”.